Disclaimer: This article was originally published by me on the Pudding.ai blog:

Retail fashion is a highly competitive industry to be advertising in, with global annual revenue of $2.5 trillion and an overproduction rate of 30–40% each season!

Since the global pandemic, consumers are shopping online almost exclusively and the competition has only grown. Therefore, there has never been a better time to invest in quality ad creatives that will increase your brand awareness, customer loyalty, and of course, sales.

It is safe to say that branding is a #1 recognition factor in the fashion industry, which should come across consistently in all your marketing efforts.

Choosing your branding style in terms of ad creatives will require solid decision-making. It’s important to understand what branding creatives work for your industry in particular.

This week, we’ve analyzed creatives from some of the most popular fashion brands to offer you insights on which elements work and which don’t across luxury brands as well as more affordable ones.

For this study, we’ve crawled Facebook (organic) creatives of the past 6 months and measured their performance based on engagement volume for the following brands:

  • Mango
  • Bershka
  • Zara
  • Prada
  • Gucci
  • Dolce & Gabbana
ad creative analysis for fashion brands ai marketing
ad creative analysis for fashion brands ai marketing

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